Questions
To choose
At CHF 1'200.–, is it really the page I have seen?
Yes. You receive the page as you saw it, in French and English, with its texts, design and files, after one consolidated round of feedback.
What is a consolidated round of feedback?
Your remarks gathered in one go, then incorporated. A new graphic direction or a wider scope is quoted separately.
How is publication organised?
Your provider integrates the page and sets it up on your web address, according to your budget. You receive the page, styles, visuals, search elements and a handover note.
When can search visibility start?
The current preview carries a
noindex instruction. The preparation targets the version published on your web address.
How do I confirm a package?
A quote sets out the scope, timetable, price excluding VAT, payment and the terms of use of the files. The order is placed by your agreement to the quote.
How are texts and images used?
Your content is the raw material. You validate facts and visuals; sources and licences are stated; you confirm permissions, in particular for pieces made for your clients.
Can we go further?
Yes, when a specific question arises about the future of your company. On quotation, after the interview.
The vocabulary, plainly
SEO
Being found without advertising.Search engine optimisation, or organic search: making the page understandable and relevant so that it appears in results without paid ads. Position is up to the search engines; no package can guarantee it.
AEO
Being the source when an assistant answers.Answer engine optimisation: the page serves as a reliable source when an AI assistant answers a question about your craft. The fundamentals are those of SEO; Google states that no special markup is required for its generative search features. Citations remain the engines’ decision.
Indexing and noindex
Recorded by search engines, or not yet.Indexing is a search engine recording a page. The preview carries a noindex instruction to stay out of results during our exchange; it is removed at publication.
Metadata
What shows before the click.The title and description displayed in search results and in the browser tab.
Heading hierarchy
An outline everyone can read.Headings and subheadings organised in levels, so that readers and engines follow the structure of the page.
Alt text
Describing every image.A short description of each image, read by screen readers and by search engines.
Schema.org markup
The company’s identity card.Structured information (name, address, activity) readable by search engines, built only from validated data.
Sharing information
The preview in a message.Open Graph tags: the title, description and image shown when the link is shared on LinkedIn or in a messaging app.
Handover note and session
Passing it on properly.A written note for your provider and a 30-minute session to present the files and the points to watch.
Web address and provider
Where the page will live.Your web address (ateliergros.ch) and the person or agency who manages your existing site.
Excluding VAT
Prices before tax.The service is provided from France. Any Swiss VAT is due by the receiving company under the reverse-charge acquisition tax. The exact terms are set out in the quote.